{"product_id":"unthinking-the-surprising-forces-behind-what-we-buy-9780446564137","title":"Unthinking: The Surprising Forces Behind What We Buy","description":"What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did \"Click It or Ticket\" get people to buy the idea of fastening their seat belts? \u003cp\u003e\u003c\/p\u003e To paraphrase Don Draper's character on the hit show \u003ci\u003eMad Men\u003c\/i\u003e, \"What do people want?\" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Harry Beckwith\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Plus\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/29\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.40h x 5.00w x 1.10d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780446564137\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHarry Beckwith\u003c\/b\u003e heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.\u003cbr\u003e\u003c\/p\u003e","brand":"Business Plus","offers":[{"title":"Paperback","offer_id":40364754436211,"sku":"9.78045E+12","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_09715761-d697-40c7-af2f-b6b5fcad88d2.jpg?v=1660665689","url":"https:\/\/bookstorenmore.com\/en-de\/products\/unthinking-the-surprising-forces-behind-what-we-buy-9780446564137","provider":"Bookstore N More","version":"1.0","type":"link"}