{"product_id":"what-women-want-the-science-of-female-shopping-9781416569961","title":"What Women Want: The Science of Female Shopping","description":"\u003cb\u003eThe author of the hugely successful \u003ci\u003eWhy We Buy \u003c\/i\u003eand \u003ci\u003eThe Call of the Mall\u003c\/i\u003e, reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service \"female friendly.\" Underhill offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eAs large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet--in short, how we spend our time and money. \u003cp\u003e\u003c\/p\u003eWith the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. \u003cp\u003e\u003c\/p\u003e\"The point is,\" writes Underhill, \"while men were busy doing other things, women were becoming a major social, cultural, and economic force.\" \u003cp\u003e\u003c\/p\u003eAnd, as he warns, no business can afford to ignore their power and presence.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paco Underhill\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Simon \u0026amp; Schuster\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/19\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.22h x 6.32w x 0.54d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781416569961\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003ePaco Underhill was the founder of Envirosell, Inc., a global research and consulting firm. His clients include more than a third of the Fortune 100 list, and he has worked on supermarket, convenience store, food, beverage, and restaurant issues in fifty countries. He is the bestselling author of \u003ci\u003eWhy We Buy\u003c\/i\u003e, \u003ci\u003eThe Call of the Mall\u003c\/i\u003e, \u003ci\u003eWhat Women Want\u003c\/i\u003e, and his newest book, \u003ci\u003eHow We Eat\u003c\/i\u003e. He has also written articles for or been profiled in \u003ci\u003eThe New York Times\u003c\/i\u003e, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, \u003ci\u003eThe Washington Post\u003c\/i\u003e, \u003ci\u003eThe New Yorker\u003c\/i\u003e, \u003ci\u003eSmithsonian Magazine\u003c\/i\u003e, and more. Paco divides his time between New York City and Madison, Connecticut.\u003cbr\u003e\u003c\/p\u003e","brand":"Simon \u0026 Schuster","offers":[{"title":"Paperback","offer_id":44409872220275,"sku":"9781416569961","price":17.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_7edb09de-f112-4625-9847-560deb5dde6f.jpg?v=1771939225","url":"https:\/\/bookstorenmore.com\/en-de\/products\/what-women-want-the-science-of-female-shopping-9781416569961","provider":"Bookstore N More","version":"1.0","type":"link"}