{"product_id":"wish-you-were-here-the-branding-of-stockholm-and-destinations-9781456414238","title":"Wish You Were Here: The Branding of Stockholm and Destinations","description":"Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding programme and gives an insight into the branding of Stockholm, The Capital of Scandinavia. The book also looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer products as well as the major differences and challenges. The book is for anyone who enjoys cities, branding or both. Julian Stubbs is an English writer and brand strategist and the person behind the branding of Stockholm, The Capital of Scandinavia. In his distinctive English style he makes the journey through the branding of destinations both enjoyable and informative.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Julian Stubbs\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/02\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 238\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 8.00w x 0.62d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781456414238\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Paperback","offer_id":45026773893235,"sku":"9781456414238","price":55.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_d68d23da-05e3-4ce9-a6c4-b5d1338eeb49.jpg?v=1779469842","url":"https:\/\/bookstorenmore.com\/en-de\/products\/wish-you-were-here-the-branding-of-stockholm-and-destinations-9781456414238","provider":"Bookstore N More","version":"1.0","type":"link"}