{"product_id":"4m-personal-branding-the-proven-4-step-program-to-building-a-powerful-personal-brand-9781479334681","title":"4M Personal Branding: The Proven 4 Step Program To Building A Powerful Personal Brand","description":"The \"4M\" approach to personal branding provides you with a step-by-step guide to defining, communicating, and monetizing your brand while also looking ahead to ensure an optimum degree of brand flexibility and sustainability. \u003cbr\u003eThe 4M's are Market, Message, Money, and Meaning.\u003cbr\u003e \u003cb\u003eMarket\u003c\/b\u003e - Mapping your customers' business and emotional needs into a truly differentiated and effective value proposition\u003cbr\u003e \u003cb\u003eMessage\u003c\/b\u003e - Creating a comprehensive and integrated personal communication strategy that makes the most of online and offline channels\u003cbr\u003e \u003cb\u003eMoney\u003c\/b\u003e - Determining your personal cash flow requirements and differentiation value for profitable engagements and successful salary negotiations\u003cbr\u003e \u003cb\u003eMeaning\u003c\/b\u003e - Aligning your personal brand with your core values and ensuring future brand elasticity \u003cp\u003e\u003c\/p\u003e The first chapter (\"Market\") focuses on creating a detailed and differentiated value proposition that takes into account your competitive field, personal strengths and history, and customer needs. To get the word out about your brand, the second chapter (\"Message\") will guide you through creating a unified and comprehensive messaging strategy that makes the most of both familiar and slightly more unusual communication channels. To help you arrive at a credible and defensible pricing strategy for your own personal brand, the third chapter (\"Money\") will allow you to create your individual \"P\u0026amp;L\" (profit and loss) statement and calculate the cash value of your differentiation factors. Last but not least, the fourth chapter (\"Meaning\") will guide you through an in-depth evaluation of your personal brand to make sure it's in alignment with your own sense of meaning, mission, and purpose in life.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bjorn Austraat\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/17\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 96\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.27lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.20d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781479334681\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eBjorn Austraat is a communication and personal branding expert with over 20 years of diverse experience in marketing and sales communication, international negotiations and business strategy. http: \/\/bjornaustraat.wordpress.com\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Paperback","offer_id":45200306765939,"sku":"9781479334681","price":18.38,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_e9ea185c-b3a7-4b17-95cf-e894bfad6719.jpg?v=1783600478","url":"https:\/\/bookstorenmore.com\/products\/4m-personal-branding-the-proven-4-step-program-to-building-a-powerful-personal-brand-9781479334681","provider":"Bookstore N More","version":"1.0","type":"link"}