{"product_id":"adversperience-the-convergence-of-advertising-experiential-marketing-9780992147907","title":"Adversperience The Convergence of Advertising \u0026 Experiential Marketing","description":"Adversperience a word of my own creation speaks to the convergence of advertising and experiential marketing. It is my take on how brands can relevantly touch consumer senses, engage target audiences, get noticed and win in the era of distraction, mass proliferation and global connection. With this book, I am taking a leadership stance, raising the flag, naming and starting the revolution in the fast-paced, ever-changing world of building brands. Leveraging whimsy from the Wizard of Oz, Adversperience provides a framework a modern day yellow brick road that leads brands to the Emerald City of brand riches\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicole Gallucci\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Nicole Gallucci\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/30\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.47lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.47d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780992147907\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eNicole Gallucci is President, CEO and a Founder of BOOM! Marketing The Most Extraordinary Experiential \u0026amp; Engagement Agency and the World's First Adversperiential Agency. Nicole's passion for her work, her team and her family emanate from every sense of her being. Knowing her is in itself an experience.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Nicole Gallucci","offers":[{"title":"Paperback","offer_id":40981019426931,"sku":"9.78099E+12","price":48.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_45f9532f-4804-42a0-b2c9-ae2411e1b22d.jpg?v=1696428719","url":"https:\/\/bookstorenmore.com\/products\/adversperience-the-convergence-of-advertising-experiential-marketing-9780992147907","provider":"Bookstore N More","version":"1.0","type":"link"}