{"product_id":"airbus-vs-boeing-strategy-wars-tactical-dogfights-high-g-maneuvers-and-the-photo-finishes-9798215432914","title":"Airbus vs. Boeing: Strategy Wars, Tactical Dogfights, High-G Maneuvers and the Photo Finishes","description":"\u003cp\u003eA tour-de-force take on the fabled Airbus vs. Boeing arch-rivalry and decrypting the relative strategy playbooks of the two Transatlantic rivals \u0026amp; aerospace giants from 1970s to 2020. It deciphers Airbus' meteoric rise in the narrow body aircraft market from a virtual industry underdog to a worthy \u0026amp; equal adversary within a span of 3+ decades and Boeing's fall from grace following the 737MAX disaster. Business \u0026amp; Product Strategy have been the core pivots \u0026amp; anchors around which it has been structured. It analyzes as to how the battles have panned out with the decryption of tactical execution as well as strategy brilliance and faux-pas'. The book is meant for anyone seeking actionable insights \u0026amp; practical lessons in Business Strategy from the two Aviation Giants operating with highly contrasting playbooks and is going to be akin to a thrilling ride in a barnstormer's airplane providing a bird's eyeview of the high octane aerial action from the top.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIf you love aviation and\/or are smitten by strategy then this is the passenger seat for you to grab...\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eHop in!\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rajat Narang\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rajat Narang\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/31\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 342\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.71d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798215432914\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Rajat Narang","offers":[{"title":"Paperback","offer_id":40871529054323,"sku":"9.79822E+12","price":34.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_7ba52d59-3409-4ee3-9763-d7d68011de93.jpg?v=1688475554","url":"https:\/\/bookstorenmore.com\/products\/airbus-vs-boeing-strategy-wars-tactical-dogfights-high-g-maneuvers-and-the-photo-finishes-9798215432914","provider":"Bookstore N More","version":"1.0","type":"link"}