{"product_id":"american-developer-a-practical-guide-to-extending-business-internationally-in-a-world-that-is-flat-in-places-9781440127441","title":"American Developer: A Practical Guide to Extending Business Internationally in a World that is Flat in Places","description":"Kevin McGibben has provided us with a long needed \"how to\" book on developing international markets. His book is constructed both from his research and teaching, and from years of developing international markets for his own company and other companies for whom he has consulted. It is targeted to both business professionals that are pursuing international markets as well as graduate business students looking to learn the ropes of international business and marketing.\u003cbr\u003e -Ernest J. Scalberg, Dean of the Fisher Graduate School of International Business\u003cbr\u003e Monterey Institute of International Studies\u003cbr\u003e Monterey, California\u003cp\u003e \u003ci\u003eAmerican Developer\u003c\/i\u003e introduces the concept of 'international market development' as an enterprise's effort to extend business outside its home country market. McGibben describes the concept and explains how various functional areas of an organization can drive international expansion. \u003c\/p\u003e\u003cp\u003e With 15 years of international market development experience, McGibben uses engaging anecdotal experiences to introduce concepts to the reader. Whether studying international business, managing an international assignment or an executive of a global enterprise, \u003ci\u003e American Developer\u003c\/i\u003e is a unique \"how to\" resource that plainly presents a combination of marketing and business planning tools that the reader can use to launch and thrive in their international business career.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin G. McGibben\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e iUniverse\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/13\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781440127441\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"iUniverse","offers":[{"title":"Hardcover","offer_id":44715336859763,"sku":"9781440127441","price":29.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_47ee798e-7336-4360-b2fb-562758d5b067.jpg?v=1775842118","url":"https:\/\/bookstorenmore.com\/products\/american-developer-a-practical-guide-to-extending-business-internationally-in-a-world-that-is-flat-in-places-9781440127441","provider":"Bookstore N More","version":"1.0","type":"link"}