{"product_id":"b2b-marketing-strategy-differentiate-develop-and-deliver-lasting-customer-engagement-9780749481063","title":"B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement","description":"\u003cp\u003eB2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. \u003cb\u003e\u003ci\u003eB2B Marketing Strategy \u003c\/i\u003e\u003c\/b\u003eprovides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWritten by an internationally recognised and award winning senior marketing strategist, \u003cb\u003e\u003ci\u003eB2B Marketing Strategy \u003c\/i\u003e\u003c\/b\u003eis a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, \u003cb\u003e\u003ci\u003eB2B Marketing Strategy \u003c\/i\u003e\u003c\/b\u003etakes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Heidi Taylor\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/26\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.46d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749481063\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eHeidi Taylor\u003c\/b\u003e is a consultant, speaker and prolific blogger with a significant global following. Her expertise is in strategy and creating powerful multi-channel, multi-format marketing campaigns. In 2015 Heidi Taylor was named a top 25 UK B2B Marketing Influencer by Onalytica. She has won two awards at the Chartered Institute of Marketing's prestigious annual Marketing Excellence Awards, including the coveted overall Marketer of the Year.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121788235891,"sku":"9.78E+12","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_6841a37a-ca88-49d7-be90-1356c7196fe7.jpg?v=1653747710","url":"https:\/\/bookstorenmore.com\/products\/b2b-marketing-strategy-differentiate-develop-and-deliver-lasting-customer-engagement-9780749481063","provider":"Bookstore N More","version":"1.0","type":"link"}