{"product_id":"beyond-piggly-wiggly-inventing-the-american-self-service-store-9780820364414","title":"Beyond Piggly Wiggly: Inventing the American Self-Service Store","description":"\u003cp\u003ePatented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. \u003ci\u003eBeyond Piggly Wiggly\u003c\/i\u003e reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDuring the 1920s and 1930s a minority of enterprising grocers experimented with a wide variety of (sometimes wacky) design ideas for automating shopping. They created specialized stores designed as enclosed retail systems that went far beyond open display techniques to construct unique physical and psychological advantages for automating salesmanship.\u003ci\u003e Beyond Piggly Wiggly \u003c\/i\u003eoffers the first perspective on the national scale of experimentation and connects the southern Jim Crow origins of self- service to the national history of this mass retailing method. Empirical analysis of store arrangements demonstrates how small stores that have previously been overlooked or undervalued as quaint anomalies were integral to the creation of supermarkets. Ultimately, self-service was more than a business decision; it was a fundamentally new social practice.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Lisa C. Tolbert\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Georgia Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 364\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.82d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780820364414\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 01\/01\/2024\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eLISA C. TOLBERT, who grew up in Murfreesboro, Tennessee, teaches American cultural history at the University of North Carolina at Greensboro. She is the author of \u003ci\u003eConstructing Townscapes: Space and Society in Antebellum Tennessee\u003c\/i\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"University of Georgia Press","offers":[{"title":"Paperback","offer_id":44279163224179,"sku":"9.78082E+12","price":62.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_1078caa0-7027-4adc-ba99-a8b178202e63.jpg?v=1770469954","url":"https:\/\/bookstorenmore.com\/products\/beyond-piggly-wiggly-inventing-the-american-self-service-store-9780820364414","provider":"Bookstore N More","version":"1.0","type":"link"}