{"product_id":"bold-how-to-be-brave-in-business-and-win-9780749463441","title":"Bold: How to Be Brave in Business and Win","description":"\u003cp\u003e\u003cb\u003eWINNER: \u003c\/b\u003e CMI Management Book of the Year Awards 2012 - E-book Category \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMore than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. \u003cb\u003e\u003ci\u003eBOLD\u003c\/i\u003e\u003c\/b\u003e tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave enough to pursue audacious goals, challenge industry norms and win. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBOLD\u003c\/i\u003e \u003c\/b\u003eputs the spotlight on Virgin Galactic, Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas, Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and Zappos.com. These inspiring case studies demonstrate that putting purpose before profit, going way beyond what customers expect and relentlessly differentiating themselves from everyone else - in other words, being bold in thought, bold in execution and bold in measuring their success in new ways - pays off.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Shaun Smith, Andy Milligan\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/26\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749463441\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 06\/01\/2011 pg. 93\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eShaun Smith\u003c\/b\u003e is founder and partner in the customer experience consultancy Smith+Co which works with leading brands around the world. A thought leader on the subject of customer experience strategy, he has featured many times on CNBC's Ask the Expert programme and is the co-author of \u003ci\u003e\u003cb\u003eOn Purpose\u003c\/b\u003e \u003c\/i\u003e(published by Kogan Page)\u003ci\u003e.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eAndy Milligan\u003c\/b\u003e has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture. He appears regularly in the media to comment on brand issues, is the author of \u003ci\u003eBrand it Like Beckham\u003c\/i\u003e and co-author of \u003cb\u003e\u003ci\u003eOn Purpose\u003c\/i\u003e\u003c\/b\u003e (published by Kogan Page).\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40974715355251,"sku":"9.78075E+12","price":33.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_dcac6428-5932-410c-b861-8a864f31b4bf.jpg?v=1695910011","url":"https:\/\/bookstorenmore.com\/products\/bold-how-to-be-brave-in-business-and-win-9780749463441","provider":"Bookstore N More","version":"1.0","type":"link"}