{"product_id":"brain-of-the-firm-9780471948391","title":"Brain of the Firm","description":"\u003cp\u003eStafford Beer is undoubtedly among the world's most provocative, creative, and profound thinkers on the subject of management, and he records his thinking with a flair that is unmatched. His writing is as much art as it is science. He is the most viable system I know.\u003cbr\u003e--\u003cb\u003eDr Russell L Ackoff\u003c\/b\u003e, The Institute for Interactive Management, Pennsylvania, USA\u003c\/p\u003e \u003cp\u003eIf ... anyone can make it  Operations Research] understandably readable and positively interesting it is Stafford Beer . everyone in management ... should be grateful to him for using clear and at times elegant English and ... even elegant diagrams.\u003cbr\u003e--\u003ci\u003e\u003cb\u003eThe Economist\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThis is the second edition of a book which has already become a management 'standard' both in universities and on the bookshelves of managers and their advisers. Brain of the Firm develops an account of the firm based upon insights derived from the study of the human nervous system, and is a basic text from the author's theory of viable systems. Despite the neurophysiology, the book is written for managers to understand. The companion volume to this book is The Heart of Enterprise, which is intended to support and complement this text.\u003c\/p\u003e \u003cp\u003eStafford Beer's works represent required reading for everyone who believes that a capacity for rigorous thinking is an essential attribute of today's successful managers and administrators. Brain of the Firm shows a first-rate intellect at work and provides concepts, models and inspiration for both practitioners and teachers.\u003cbr\u003e--\u003cb\u003eSir Douglas Hague\u003c\/b\u003e, CBE\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stafford Beer, Beer\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John Wiley \u0026amp; Sons\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/16\/1995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 432\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.36lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.16h x 5.94w x 1.01d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780471948391\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStafford Beer\u003c\/b\u003e was a British theorist, consultant and professor at the Manchester Business School. He is best known for his work in the fields of operational research and management cybernetics.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Paperback","offer_id":40262088917107,"sku":"9.78047E+12","price":124.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_414544ff-2cad-4f7e-9ba1-1485e37775b0.jpg?v=1657635014","url":"https:\/\/bookstorenmore.com\/products\/brain-of-the-firm-9780471948391","provider":"Bookstore N More","version":"1.0","type":"link"}