{"product_id":"brainfluence-9781118113363","title":"Brainfluence","description":"\u003cb\u003ePractical techniques for applying neuroscience and behavior research to attract new customers\u003c\/b\u003e \u003cp\u003e\u003ci\u003eBrainfluence\u003c\/i\u003e explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.\u003c\/p\u003e \u003cp\u003eThis scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. \u003ci\u003eBrainfluence\u003c\/i\u003e offers short, easy-to-digest ideas that can be accessed in any order.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDiscover ways for brands and products to form emotional bonds with customers\u003c\/li\u003e \u003cli\u003eIncludes ideas for small businesses and non-profits\u003c\/li\u003e \u003cli\u003eRoger Dooley is the creator and publisher of \u003ci\u003eNeuromarketing, \u003c\/i\u003e the most popular blog on using brain and behavior research in marketing, advertising, and sales\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eBrainfluence\u003c\/i\u003e delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Roger Dooley\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/02\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.11h x 6.40w x 1.13d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118113363\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eROGER DOOLEY\u003c\/b\u003e is the creator and publisher of \u003ci\u003eNeuromarketing\u003c\/i\u003e, the most popular blog on using brain and behavior research in marketing, advertising, and sales. He is President of Dooley Direct LLC, a consultancy that guides large and small companies in the implementation of new technologies and techniques. Dooley speaks regularly at publishing, advertising, and other industry conferences about neuromarketing and related marketing topics. An expert in digital marketing, he is the cofounder and architect of College Confidential, the leading website for college-bound students and parents.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":41160092582003,"sku":"9.78112E+12","price":31.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_d0cbc584-7210-4948-bd84-e30a4fed2255.jpg?v=1702567613","url":"https:\/\/bookstorenmore.com\/products\/brainfluence-9781118113363","provider":"Bookstore N More","version":"1.0","type":"link"}