{"product_id":"brand-and-talent-9780749469252","title":"Brand and Talent","description":"\u003cp\u003eFew business strategy books talk about brand management and talent management under the same cover. \u003cb\u003e\u003ci\u003eBrand and Talent\u003c\/i\u003e\u003c\/b\u003e shows how high performance organizations are using this philosophy to drive clarity and growth as they bring their purpose, ambition, strategy and proposition to life from the inside out. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn a world replete with experts in branding and brand management, mirrored by experts in talent attraction, engagement and development, there is a clear need for far greater alignment of these two overlapping disciplines. This means more than paying lip service to recruitment media campaigns masquerading as so-called employer brands, which can often cause damage to or dilute an organization's reputation as an enterprise is dependent upon your reputation as an employer - and vice versa. \u003cp\u003e\u003c\/p\u003eIn \u003cb\u003e\u003ci\u003eBrand and Talent\u003c\/i\u003e\u003c\/b\u003e, author Kevin Keohane looks at how organizations can better communicate with people before, during and after their association with the enterprise. He presents a joined up approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kevin Keohane\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/25\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.51d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749469252\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eKevin Keohane\u003c\/b\u003e is currently partner at BrandPie, a strategic brand consultancy.\u003c\/p\u003e\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40473669992563,"sku":"9.78075E+12","price":48.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_e66e634d-bdf0-4d75-adfd-81ac3fbe88ee.jpg?v=1664372926","url":"https:\/\/bookstorenmore.com\/products\/brand-and-talent-9780749469252","provider":"Bookstore N More","version":"1.0","type":"link"}