{"product_id":"brand-together-how-co-creation-generates-innovation-and-re-energizes-brands-9780749463250","title":"Brand Together: How Co-Creation Generates Innovation and Re-Energizes Brands","description":"\u003cp\u003eAny business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emerged as the key topics in the post-recession business environment. \u003cb\u003e\u003ci\u003eBrand Together\u003c\/i\u003e\u003c\/b\u003e will show you how to involve all stakeholders in the process of creativity - providing inspiration on how to revitalize brands and enable them to succeed in the new world of customer engagement and participation. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBrand Together\u003c\/i\u003e\u003c\/b\u003e demonstrates how to truly intertwine innovation with brand strategy, with expert guidance on how to co-create with customers from a brand perspective. Drawing on case studies including Barclays, Mozilla, [yellow tail], Kraft Foods, Virgin Media and Danone, it provides valuable insights for marketing and branding professionals, and for anyone who wants to grow their business and brand.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicholas Ind, Clare Fuller, Charles Trevail\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 184\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.63lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.19h x 6.19w x 0.43d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749463250\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 07\/03\/2012\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eNicholas Ind\u003c\/b\u003e is an established author, consultant and academic. He writes for business journals including \u003ci\u003eBrand Management\u003c\/i\u003e and s\u003ci\u003etrategy + business\u003c\/i\u003e. He teaches at the Oslo School of Management and is a visiting professor at ESADE in Barcelona. He is also the author of \u003ci\u003eLiving the Brand\u003c\/i\u003e and \u003ci\u003eBeyond Branding \u003c\/i\u003e(both published by Kogan Page). \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eClare Fuller\u003c\/b\u003e is currently a member of the team at Promise - a London\/New York-based consultancy who are the world's leading co-creation company. Their impressive client list includes Ernst \u0026amp; Young, ITV, McDonald's New Labour, Dubai government, Visa Europe, AstraZeneca, Hilton and Barclays. \u003cp\u003e\u003c\/p\u003e \u003cb\u003eCharles Trevail\u003c\/b\u003e is CEO at Promise and has been a leader in the consulting world for the past 20 years. Founded in 2003, Promise has become a leading consultancy helping brands grow through brand management and innovation. Charles has advised a number of organizations internationally including British Airways, BMW, Volkswagon Group, McDonalds, Etihad, Hilton, Telefonica and Visa, as well as advising a number of national governments, political leaders and their parties.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40120027316339,"sku":"9.78E+12","price":33.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_547ef1ec-e6fd-4b17-bb49-63bc0221caa1.jpg?v=1653662740","url":"https:\/\/bookstorenmore.com\/products\/brand-together-how-co-creation-generates-innovation-and-re-energizes-brands-9780749463250","provider":"Bookstore N More","version":"1.0","type":"link"}