{"product_id":"branding-inside-out-internal-branding-in-theory-and-practice-9780749478902","title":"Branding Inside Out: Internal Branding in Theory and Practice","description":"\u003cp\u003eInternal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. \u003cb\u003e\u003ci\u003eBranding Inside Out\u003c\/i\u003e\u003c\/b\u003e is a multi-contributor text containing chapters from an array of senior professionals and academics, edited by the renowned branding expert and prolific author Nicholas Ind. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eBranding Inside Out\u003c\/i\u003e\u003c\/b\u003e contains both new thinking and new practice on internal branding. The new thinking chapters in the book feature original research on the principles that underpin effective internal branding programmes, while the new practice chapters provide examples of how such companies as Patagonia, NN Group and Adidas both attract new employees and build employee engagement. Taken together, these contributions and case studies form a vital book to help any marketer understand and implement successful internal branding programmes, and win the active involvement of their people. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eOnline resources\u003c\/b\u003e include supporting PowerPoint slides and case studies for each chapter.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicholas Ind\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/31\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.47d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749478902\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNicholas Ind\u003c\/b\u003e is an associate professor at Kristiania University College, Oslo, and a partner in Equilibrium Consulting. He is a former director of the Design Business Association (UK), a member of the editorial board of the \u003ci\u003eJournal of Brand Management\u003c\/i\u003e. He was a founding member of the Medinge Group, an international branding think tank. Nicholas is the author of eleven books including \u003ci\u003eBeyond Branding, Living the Brand \u003c\/i\u003eand \u003ci\u003eBrand Together\u003c\/i\u003e (all published by Kogan Page). He also co-edited \u003ci\u003eBrands with a Conscience. \u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121787285619,"sku":"9.78E+12","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_fe851b3a-8b04-49fa-9579-be525d7d0df6.jpg?v=1653747668","url":"https:\/\/bookstorenmore.com\/products\/branding-inside-out-internal-branding-in-theory-and-practice-9780749478902","provider":"Bookstore N More","version":"1.0","type":"link"}