{"product_id":"branding-the-nation-the-global-business-of-national-identity-9780199752171","title":"Branding the Nation: The Global Business of National Identity","description":"National governments around the world are turning to branding consultants, public relations advisers and strategic communications experts to help them brand their jurisdiction. Using the tools, techniques and expertise of commercial branding is believed to help nations articulate more\u003cbr\u003ecoherent and cohesive identities, attract foreign capital, and maintain citizen loyalty. In short, the goal of nation branding is to make the nation matter in a world where borders and boundaries appear increasingly obsolete. \u003cp\u003e\u003c\/p\u003eBut what actually happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Through case studies in twelve countries and in-depth interviews with nation branding experts and their national clients, Melissa\u003cbr\u003eAronczyk argues that the social, political and cultural discourses constitutive of the nation have been harnessed in new and problematic ways, with far-reaching consequences for both our concept of the nation and our ideals of national citizenship. \u003cem\u003eBranding the Nation\u003c\/em\u003e challenges the received wisdom\u003cbr\u003eabout the power of brands to change the world, and offers a critical perspective on these new ways of conceiving value and identity in the globalized twenty-first century. \u003cp\u003e\u003c\/p\u003eThis book is about how nation branding became a worldwide phenomenon and a professional transnational practice. It is also about how nation branding has become a solution to perceived contemporary problems affecting the space of the nation state: problems of economic development, democratic\u003cbr\u003ecommunication, and especially national visibility and legitimacy amidst the multiple global flows of late modernity. In this book, Melissa Aronczyk charts the political, cultural and economic rationales by which the nation has been made to matter in a twenty-first-century context of global\u003cbr\u003eintegration.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Melissa Aronczyk\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/17\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.10w x 0.70d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780199752171\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 06\/01\/2014\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eMelissa Aronczyk\u003c\/strong\u003e is Assistant Professor of Journalism and Media Studies at Rutgers University.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Paperback","offer_id":39937648197747,"sku":"9.7802E+12","price":41.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_20098f1a-25b0-41e9-a4da-79b125029c45.jpg?v=1647994899","url":"https:\/\/bookstorenmore.com\/products\/branding-the-nation-the-global-business-of-national-identity-9780199752171","provider":"Bookstore N More","version":"1.0","type":"link"}