{"product_id":"brands-with-a-conscience-how-to-build-a-successful-and-responsible-brand-9780749475444","title":"Brands with a Conscience: How to Build a Successful and Responsible Brand","description":"Editors Nicholas Ind and Sandra Horlings, along with chapter contributors provide a set of foundational attributes to help guide a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values, and balancing success across various categories.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Nicholas Ind\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/29\/2016\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.51d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749475444\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 09\/01\/2016\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNicholas\u003c\/b\u003e \u003cb\u003eInd \u003c\/b\u003eis an associate professor at Oslo School of Management and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden. He is former director of the Design Business Association (UK), a member of the advisory board of Corporate Reputation Review and the editorial board of the Journal of Brand Management. He was a founder member of the Medinge Group, an international branding think tank. Nicholas is the author of eleven books including \u003cb\u003eBeyond Branding, Living the Brand \u003c\/b\u003eand \u003cb\u003eBrand Together\u003c\/b\u003e\u003cb\u003e, \u003c\/b\u003eall published by Kogan Page. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eSandra Horlings \u003c\/b\u003eis a branding and marketing consultant specializing in sustainable business development in a circular economy. Before she founded Wonderwings in 2008, she was a member of the BBDO board in the Netherlands and responsible for Proximity in Amsterdam. Sandra is a guest lecturer and corporate trainer. She is a member of Medinge and a founder of Wereldmarketeers, a Dutch knowledge and inspiration platform for marketers and entrepreneurs on sustainable innovation, endorsed by NIMA, the Dutch Marketing Association.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":41142730686579,"sku":"9.78075E+12","price":48.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_0b3b7ae9-e2a3-4101-95d3-48eab776b77b.jpg?v=1701877910","url":"https:\/\/bookstorenmore.com\/products\/brands-with-a-conscience-how-to-build-a-successful-and-responsible-brand-9780749475444","provider":"Bookstore N More","version":"1.0","type":"link"}