{"product_id":"business-decisions-with-cdrom-9780470619605","title":"Business Decisions [With CDROM]","description":"\u003cb\u003eA hands-on guide to the use of quantitative methods and software for making successful business decisions\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003eThe appropriate use of quantitative methods lies at the core of successful decisions made by managers, researchers, and students in the field of business. Providing a framework for the development of sound judgment and the ability to utilize quantitative and qualitative approaches, \u003ci\u003eData Driven Business Decisions\u003c\/i\u003e introduces readers to the important role that data plays in understanding business outcomes, addressing four general areas that managers need to know about: data handling and Microsoft Excel(R), uncertainty, the relationship between inputs and outputs, and complex decisions with trade-offs and uncertainty. \u003cp\u003eGrounded in the author's own classroom approach to business statistics, the book reveals how to use data to understand the drivers of business outcomes, which in turn allows for data-driven business decisions. A basic, non-mathematical foundation in statistics is provided, outlining for readers the tools needed to link data with business decisions; account for uncertainty in the actions of others and in patterns revealed by data; handle data in Excel(R); translate their analysis into simple business terms; and present results in simple tables and charts. The author discusses key data analytic frameworks, such as decision trees and multiple regression, and also explores additional topics, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eUse of the Excel(R) functions Solver and Goal Seek\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003ePartial correlation and auto-correlation\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eInteractions and proportional variation in regression models\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSeasonal adjustment and what it reveals\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBasic portfolio theory as an introduction to correlations\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eChapters are introduced with case studies that integrate simple ideas into the larger business context, and are followed by further details, raw data, and motivating insights. Algebraic notation is used only when necessary, and throughout the book, the author utilizes real-world examples from diverse areas such as market surveys, finance, economics, and business ethics. Excel(R) add-ins StatproGo and TreePlan are showcased to demonstrate execution of the techniques, and a related website features extensive programming instructions as well as insights, data sets, and solutions to problems included in the material. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eData Driven Business Decisions\u003c\/i\u003e is an excellent book for MBA quantitative analysis courses or undergraduate general statistics courses. It also serves as a valuable reference for practicing MBAs and practitioners in the fields of statistics, business, and finance.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris J. Lloyd\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/25\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 520\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.00h x 7.10w x 1.20d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780470619605\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 12\/01\/2011 pg. 66\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCHRIS J. LLOYD, PHD, \u003c\/b\u003e is Associate Dean of Research and Professor of Business Statistics in the Melbourne Business School at The University of Melbourne, Australia. Professor Lloyd has extensive international academic and consulting experience in the fields of statistics, data analysis, and market research within both academic and business environments. He has written more than 100 research articles in the areas of categorical data and is the author of \u003ci\u003eStatistical Analysis of Categorical Data, \u003c\/i\u003e also published by Wiley.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":40507182710899,"sku":"9.78047E+12","price":257.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_0817dfb8-eaf4-4e2e-8e93-e89eda07e628.jpg?v=1665494768","url":"https:\/\/bookstorenmore.com\/products\/business-decisions-with-cdrom-9780470619605","provider":"Bookstore N More","version":"1.0","type":"link"}