{"product_id":"call-to-action-secret-formulas-to-improve-online-results-9780785219651","title":"Call to Action: Secret Formulas to Improve Online Results","description":"\u003cp\u003e\u003cem\u003eCall to Action\u003c\/em\u003e includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.\u003c\/p\u003e\u003cp\u003eWithin these pages, \u003cem\u003eNew York Times\u003c\/em\u003e best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience \"in the trenches.\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Bryan Eisenberg, Jeffrey Eisenberg\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/29\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.01lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.14h x 6.94w x 0.82d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780785219651","brand":"HarperCollins Leadership","offers":[{"title":"Paperback","offer_id":43059542065267,"sku":"9.78079E+12","price":33.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_45e55efd-ded7-4620-90e6-1f5ecdff0be3.jpg?v=1747307962","url":"https:\/\/bookstorenmore.com\/products\/call-to-action-secret-formulas-to-improve-online-results-9780785219651","provider":"Bookstore N More","version":"1.0","type":"link"}