{"product_id":"campaigning-in-a-racially-diversifying-america-when-and-how-cross-racial-electoral-mobilization-works-9780190073350","title":"Campaigning in a Racially Diversifying America: When and How Cross-Racial Electoral Mobilization Works","description":"As the voting public continues to diversify across the United States, political candidates, and particularly white candidates, increasingly recognize the importance of making appeals to voters who do not look like themselves. As history has shown, this has been accomplished with varying\u003cbr\u003edegrees of success. During the 2016 election, for example, both Hillary Clinton and Bernie Sanders campaigned vociferously among Latino voters in Nevada's early primary, where nineteen percent of the Democratic caucus consisted of Latinos. Clinton released a campaign message to these voters stating\u003cbr\u003ethat she was just like their abuela (or grandmother). The message, widely panned, came across as insincere, and Clinton, who otherwise performed well among Latinos nationally, lost by a wide margin to Sanders. On the other hand, in 2013, Bill de Blasio, campaigning for mayor of New York City, \u003cbr\u003eappeared with his black son in a commercial aimed against stop and frisk policies. His appeal came across as authentic, and he received a high level of support among black voters. \u003cp\u003e\u003c\/p\u003eIn \u003cem\u003eCampaigning in a Racially Diversifying America\u003c\/em\u003e, Loren Collingwood develops a theory of Cross-Racial Electoral Mobilization (CRM) to explain why, when, and how candidates of one race or ethnicity act to mobilize voters of another race or ethnicity. Specifically, Collingwood examines how and when\u003cbr\u003ewhite candidates mobilize Latino voters, and why some candidates are more succesful than others. He argues that candidates strategize by weighing the potential costs and benefits of conducting CRM based on the size of the minority electorate (the benefit) and the overall level of white racial\u003cbr\u003ehostility (the cost). Extensive cross-racial mobilization is most likely to occur when elections are competitive, institutional barriers to the vote are low, candidates have previously developed a welcoming racial reputation with target voters, whites' attitudes are racially liberal, and the Latino\u003cbr\u003eelectorate is large and growing. Moreover, candidates who can demonstrate cultural competence and do so repeatedly are much more likely to be successful at making such appeals. The book looks at CRM trends and case studies over the past seventy years to gauge how politics in various places have\u003cbr\u003echanged as the American electorate has diversified. It draws on the author's research in over thirty archives in nine states, candidate and survey data, and experimental approaches to assess causality in voter responses to candidate behavior.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Loren Collingwood\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/31\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.40h x 6.10w x 1.10d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780190073350\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLoren Collingwood \u003c\/strong\u003eis Associate Professor in the Department of Political Science at the University of California, Riverside. He is the co-author of \u003cem\u003eSanctuary Cities: The Politics of Refuge\u003c\/em\u003e, and more than 26 journal articles. His research and teaching interests include American politics, political\u003cbr\u003ebehavior, immigration, race and ethnic politics, and political methodology. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Hardcover","offer_id":39988405436531,"sku":"9.78019E+12","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_0214ddef-8ad7-4dbb-9a34-58c7b5670c07.jpg?v=1649771168","url":"https:\/\/bookstorenmore.com\/products\/campaigning-in-a-racially-diversifying-america-when-and-how-cross-racial-electoral-mobilization-works-9780190073350","provider":"Bookstore N More","version":"1.0","type":"link"}