{"product_id":"campaigns-that-shook-the-world-the-evolution-of-public-relations-9780749475093","title":"Campaigns That Shook the World: The Evolution of Public Relations","description":"Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, \"Campaigns that Shook the World\" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Danny Rogers\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/27\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.49d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749475093\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 12\/07\/2015\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eDanny Rogers\u003c\/b\u003e is Editor-in-Chief of \u003ci\u003ePRWeek\u003c\/i\u003e magazine and Group Editor-in-Chief for Haymarket's Brand Republic group (\u003ci\u003eCampaign\u003c\/i\u003e, \u003ci\u003eMedia Week\u003c\/i\u003e, \u003ci\u003eMarketing\u003c\/i\u003e, and BrandRepublic.com). He writes a regular column on politics and business for the \u003ci\u003eIndependent.\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121785974899,"sku":"9.78E+12","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_035ea814-a51e-4eef-8249-ee240d9b4365.jpg?v=1653747614","url":"https:\/\/bookstorenmore.com\/products\/campaigns-that-shook-the-world-the-evolution-of-public-relations-9780749475093","provider":"Bookstore N More","version":"1.0","type":"link"}