{"product_id":"cases-in-sport-marketing-9780763708634","title":"Cases in Sport Marketing","description":"Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional athletes. The text begins with four introductory chapters to explain the case study method and then dedicates the remaining fifteen chapters to fifteen sport marketing cases that cover a wide range of issues and sport industry segments. By working through the cases, students can examine an array of situations and gain experience grappling with actual problems faced by managers. Each case presents the critical issues at hand, possible alternatives for consideration, and the criterion necessary to make an informed decision. The final chapter provides an overview of the sport marketing field.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mark a. McDonald, George R. Milne\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jones \u0026amp; Bartlett Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 351\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 6.08w x 0.78d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780763708634\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMilne, George R.:\u003c\/i\u003e\u003c\/b\u003e - University of Massachusetts, Amherst, Massachusetts\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Jones \u0026 Bartlett Publishers","offers":[{"title":"Paperback","offer_id":40830437884019,"sku":"9.78E+12","price":79.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_62cca0c8-7bb1-4d25-9189-839b8e93e819.jpg?v=1684503449","url":"https:\/\/bookstorenmore.com\/products\/cases-in-sport-marketing-9780763708634","provider":"Bookstore N More","version":"1.0","type":"link"}