{"product_id":"co-opetition-9780385479509","title":"Co-Opetition","description":"Now available in paperback, with an all new Reader's guide, \u003ci\u003eThe New York Times\u003c\/i\u003e and \u003ci\u003eBusiness Week\u003c\/i\u003e bestseller \u003ci\u003eCo-opetition\u003c\/i\u003e revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, \u003ci\u003eCo-opetition\u003c\/i\u003e is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. \u003ci\u003eCo-opetition\u003c\/i\u003e is a pioneering, high profit means of leveraging business relationships. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003eIntel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Adam M. Brandenburger,Barry Nalebuff\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Crown Currency\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/29\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.93lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.00w x 0.70d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780385479509\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAdam M. Brandenburger \u003c\/b\u003eholds positions at New York University as J.P. Valles Professor at the Stern School of Business, Distinguished Professor at the Tandon School of Engineering, Faculty Director of the NYU Shanghai Program on Creativity + Innovation, and Global Network Professor. Prior to this, he was a professor at Harvard Business School from 1987 to 2002. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eBarry J. Nalebuff\u003c\/b\u003e is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the cofounder of one of America's fastest-growing companies, Honest Tea.\u003cbr\u003e","brand":"Crown Currency","offers":[{"title":"Paperback","offer_id":43967236702323,"sku":"9.78039E+12","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_36d2e3e1-04b1-4d01-b102-d57780b7c424.jpg?v=1760182139","url":"https:\/\/bookstorenmore.com\/products\/co-opetition-9780385479509","provider":"Bookstore N More","version":"1.0","type":"link"}