{"product_id":"competitor-analysis-turning-intelligence-into-success-9780471499916","title":"Competitor Analysis: Turning Intelligence Into Success","description":"\"Competitor Analysis\" - Ein umfassender Leitfaden für Marketingexperten, Planer, Manager und Consultants! Hier lernen Sie, wie Sie bessere Informationen und Daten über die Konkurrenz zusammentragen und - vor allem - wie Sie diese Information zum Ausbau ihres eigenen Wettbewerbsvorteils nutzen können. Die Autoren bieten eine Fülle praktischer Ratschläge, wie man an die richtigen Informationen kommt, wie man sie verwertet und wie man Strategien für Angriff und Verteidigung entwickelt. Dieses Buch enthält neben einer Reihe erprobter Beispiele eine Vielzahl von Fallstudien aus verschiedenen Wettbewerbssituationen, die den behandelten Stoff anschaulich belegen.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David Hussey,Per V. Jenster\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/16\/2003\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.92lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.94h x 5.98w x 0.65d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780471499916\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDAVID HUSSEY is a well-known international authority on strategic management, with experience as both a practitioner in and a consultant to major companies from many industries. He was 18 years with Harbridge House (14 years as Managing Director of Harbridge Consulting Group Ltd). He is author or editor of over 25 books on strategy or management development. One of the founders of the Strategic Planning Society, and a director of the Japan Strategic Management Institute, he is currently visiting professor in strategic management at Nottingham Business School. He is former editor of the Journal of Strategic Change. His current interests include the development of practical strategic analysis methods, and improvements to the process of implementing strategic decisions.\u003cbr\u003e PER V. JENSTER is Research Professor at the Copenhagen Business School, Denmark, and Associated Director of Company Programs at the Center for Industrial Management Industrial Development, Lausanne, Switzerland. He was previously Professor at the International Institute for Management Development (IMD), where he was Director of IMD's Managing Industrial Market Strategy program. He holds a Cand.Oecon from the University of Aarhus (Denmark) and Ph.D in Strategic Management and Information Systems from the University of Pittsburgh. He is the author of six text books dealing with strategic management and industrial marketing, and numerous articles and case studies within the strategy and marketing area. His research interests lie in outsourcing and facility management by industrial firms and supply chain management.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Paperback","offer_id":43967242141811,"sku":"9.78047E+12","price":73.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_21423ab5-63f0-4969-9e14-87917c58374e.jpg?v=1760182492","url":"https:\/\/bookstorenmore.com\/products\/competitor-analysis-turning-intelligence-into-success-9780471499916","provider":"Bookstore N More","version":"1.0","type":"link"}