{"product_id":"consumer-acceptance-of-new-products-across-nations-9787181013814","title":"Consumer acceptance of new products across nations","description":"\u003cp\u003e\u003cem\u003eThis chapter provides a brief background to the problem and spells out objective of the\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003estudy, research issues, hypotheses and research methodology. This chapter also gives the\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ereader the limitations of the study and a disposition of the following chapters.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eNew product adoption behavior is defined as a degree to which an individual adopts\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003einnovation relatively earlier than other members of his system (Rogers and Shoemaker, \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003e1971). Consumers' new product adoption behavior is of fundamental interest to\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003emarketing managers and researchers alike because of its role in the new product diffusion\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eprocesses (Rogers, 1995). Understanding what differentiates visionary customers who\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eadopt the products earlier in the process from more pragmatic customers in the\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003emainstream market has been suggested as the key to new product marketing in today's\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ehigh-tech era (Moore, 1999). Despite extensive research on new product adoption\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003ebehavior, the literature does not contain studies examining the validity of the adoption\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eparadigms across countries, demographics and cultures. This study will attempt to fill the\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003egap by studying new product adoption behavior across four countries, namely Australia, \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eIndia, China and New Zealand, through consumer surveys in these countries.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e C. Miya\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e C.Miya\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/14\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.44lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.30d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9787181013814\u003c\/p\u003e","brand":"C.Miya","offers":[{"title":"Paperback","offer_id":40834256896115,"sku":"9.78718E+12","price":35.08,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_609901f0-5516-4519-8b21-6bdf30ed93f7.jpg?v=1684935153","url":"https:\/\/bookstorenmore.com\/products\/consumer-acceptance-of-new-products-across-nations-9787181013814","provider":"Bookstore N More","version":"1.0","type":"link"}