{"product_id":"content-marketing-fd-9781118007297","title":"Content Marketing FD","description":"\u003cb\u003eGet the whole picture and learn to create a successful online content marketing program\u003c\/b\u003e \u003cp\u003eSuccessful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eContent marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business\u003c\/li\u003e \u003cli\u003eExplains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid\u003c\/li\u003e \u003cli\u003eShows how to create content and get it published online in long or short form\u003c\/li\u003e \u003cli\u003eOffers plenty of tips, case studies, and worksheets to ensure success\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOnline content marketing positions your business and your product for lasting customer interaction; \u003ci\u003eContent Marketing For Dummies\u003c\/i\u003e gives you the tools to create a program that works.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Gunelius\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e John Wiley \u0026amp; Sons\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/20\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 7.30w x 0.90d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118007297\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSusan Gunelius\u003c\/b\u003e is a 20-year marketing veteran and President and CEOof KeySplash Creative, Inc. Her marketing-related content appears onForbes.com, MSNBC.com, and other business-oriented sites. She is the author of \u003ci\u003eBlogging All-in-One For Dummies\u003c\/i\u003e and \u003ci\u003eGoogle Blogger For Dummies\u003c\/i\u003e. Susan speaks about these topics at events around the world.\u003cbr\u003e\u003c\/p\u003e","brand":"John Wiley \u0026 Sons","offers":[{"title":"Paperback","offer_id":40944801644659,"sku":"9.78112E+12","price":28.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_6effcb2f-3cf5-43fc-9309-158d2cd4d476.jpg?v=1693920869","url":"https:\/\/bookstorenmore.com\/products\/content-marketing-fd-9781118007297","provider":"Bookstore N More","version":"1.0","type":"link"}