{"product_id":"cracking-the-japanese-market-strategies-for-success-in-the-new-global-economy-9781416573555","title":"Cracking the Japanese Market: Strategies for Success in the New Global Economy","description":"Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese are redefining business as we know it, Western companies expecting to profit from the new global marketplace must first \u003ci\u003elearn to compete and succeed against the Japanese in Japan.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eJames C. Morgan, Chairman of Applied Materials, Inc., the leading supplier of advanced processing equipment to the worldwide semiconductor industry which does about forty percent of its business in Japan, and J. Jeffrey Morgan, who has worked in Tokyo on the \"inside\" at Mitsui \u0026amp; Co., Japan's oldest trading conglomerate, contend that apathy and ignorance have prevented many Western companies from capitalizing on the enormous opportunities for business in Japan. In this brilliant examination of Japanese markets, companies, and business practices -- with special emphasis on the establishment of Applied Materials Japan -- the Morgans, father and son, assert that success in the world of Japanese business is determined by two factors: technology and relationships. Candidly discussing their own mistakes and failures as well as their triumphs, the authors provide invaluable insights into the specific challenges facing Western companies in establishing a presence in Japan: problems in financing the venture, product design and production, marketing and distribution, and most important, creating long-term relationships or \"putting on a Japanese face.\" The extraordinary success of Applied Materials Japan -- hailed by George Bush on the campaign trail in 1988 as \"a model for all America\" -- is testimony to the valuable lessons to be learned from this book. \u003cp\u003e\u003c\/p\u003eThe Morgans provide a clearly written, step-by-step framework for reorienting company thinking, revising corporate strategy, and revitalizing any organization for world class competitiveness. Using vivid examples of Western companies that have both succeeded admirably and failed miserably in Japan, \u003ci\u003eCracking the Japanese Market\u003c\/i\u003e is a straightforward examination of what it takes to compete successfully there -- and by extension in the world today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James Morgan\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Free Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/22\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.82d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781416573555\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eMorgan, James:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eJames Morgan\u003c\/b\u003e is the author of the \u003ci\u003eNew York Times\u003c\/i\u003e Notable Book \u003ci\u003eThe Distance to the Moon\u003c\/i\u003e and the critically acclaimed \u003ci\u003eIf These Walls Had Ears: The Biography of a House.\u003c\/i\u003e He also collaborated with Virginia Kelley, President Clinton's mother, on her bestselling autobiography, \u003ci\u003eLeading with My Heart.\u003c\/i\u003e Morgan's articles and essays have appeared in numerous national media, including \u003ci\u003eThe New Yorker, Atlantic Monthly, The Washington Post Magazine, Men's Journal, \u003c\/i\u003e and \u003ci\u003eNational Geographic Traveler.\u003c\/i\u003e He and his wife now live in Paris.\u003cbr\u003eVisit www.chasingmatisse.com\u003c\/p\u003e","brand":"Free Press","offers":[{"title":"Paperback","offer_id":44459571871859,"sku":"9781416573555","price":26.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_15c7c8b7-f37a-4c4f-89e1-6251ddaff168.jpg?v=1773840097","url":"https:\/\/bookstorenmore.com\/products\/cracking-the-japanese-market-strategies-for-success-in-the-new-global-economy-9781416573555","provider":"Bookstore N More","version":"1.0","type":"link"}