{"product_id":"creating-consumers-home-economists-in-twentieth-century-america-9781469622149","title":"Creating Consumers: Home Economists in Twentieth-Century America","description":"\u003cp\u003eHome economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s.\u003cbr\u003eWorking for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Carolyn M. Goldstein\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of North Carolina Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 424\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.43lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.95d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781469622149\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eCarolyn M. Goldstein is Public History and Community Archives Program Manager at the University of Massachusetts, Boston. She is also the author of \u003ci\u003eDo It Yourself: Home Improvement in Twentieth-Century America\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e","brand":"University of North Carolina Press","offers":[{"title":"Paperback","offer_id":45115614003315,"sku":"9781469622149","price":80.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_61c2277e-c8f4-428d-96eb-13ca4a7b8ee9.jpg?v=1781787356","url":"https:\/\/bookstorenmore.com\/products\/creating-consumers-home-economists-in-twentieth-century-america-9781469622149","provider":"Bookstore N More","version":"1.0","type":"link"}