{"product_id":"creating-delivering-your-value-proposition-managing-customer-experience-for-profit-9780749455125","title":"Creating \u0026 Delivering Your Value Proposition: Managing Customer Experience for Profit","description":"In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. \u003ci\u003eCreating and Delivering your Value Proposition\u003c\/i\u003e provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, \u003ci\u003eCreating and Delivering your Value Proposition \u003c\/i\u003eis an essential guide to understanding and developing a value-focused strategy for all senior practitioners.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cindy Barnes, Helen Blake, David Pinder\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 232\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749455125\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2010 pg. 124\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eCindy Barnes\u003c\/b\u003e is the founder and CEO of Futurecurve, a management consulting firm. A product and service innovator and strategic business developer, she gained practical experience at leading organizations such as Capgemini, where she created the value proposition function and led business development. \u003cb\u003eHelen Blake\u003c\/b\u003e is a marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. She is currently on the board of Futurecurve. \u003cb\u003eDavid Pinder\u003c\/b\u003e is a leading communications specialist. He has worked in sales and marketing roles with Procter \u0026amp; Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40120025841779,"sku":"9.78E+12","price":48.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_bff7c006-a40f-4c8c-9bab-5d2b7c461e9a.jpg?v=1653662672","url":"https:\/\/bookstorenmore.com\/products\/creating-delivering-your-value-proposition-managing-customer-experience-for-profit-9780749455125","provider":"Bookstore N More","version":"1.0","type":"link"}