{"product_id":"creating-the-strategy-winning-and-keeping-customers-in-b2b-markets-9780749466145","title":"Creating the Strategy: Winning and Keeping Customers in B2B Markets","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eCreating the Strategy\u003c\/i\u003e\u003c\/b\u003e is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eAimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It is structured around the \u003ci\u003eSales \u0026amp; Business Performance Value Chain\u003c\/i\u003e, a unique and integrated process that builds awareness and understanding of all factors impacting on sales and business performance, providing an important diagnostic tool. \u003cp\u003e\u003c\/p\u003eWhether you are working for a large organisation or a small company, Creating the Strategy will help you recognise and implement the key elements responsible for creating outstanding sales and business performance in B2B markets.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Rennie Gould\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/28\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.85lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.12h x 6.29w x 0.53d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749466145\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eAs CEO and creator of Customize UK Training, \u003cb\u003eRennie Gould\u003c\/b\u003e is a highly qualified consultant and professional practitioner in B2B sales, customer strategy and sales management with significant experience with a variety of clients from around the world, including Mercedes Benz, AXA, and Pirelli.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40847893594227,"sku":"9.78E+12","price":72.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_108cd3ec-23e0-40f6-8e4c-0bcbe7223e97.jpg?v=1686238419","url":"https:\/\/bookstorenmore.com\/products\/creating-the-strategy-winning-and-keeping-customers-in-b2b-markets-9780749466145","provider":"Bookstore N More","version":"1.0","type":"link"}