{"product_id":"creativity-in-public-relations-9780749456504","title":"Creativity in Public Relations","description":"\u003cp\u003eCreative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. \u003cb\u003e\u003ci\u003eCreativity in Public Relations\u003c\/i\u003e\u003c\/b\u003e seeks to address this situation and explores the five 'Is' of the creative process, showing you techniques for stimulating and evaluating ideas and obstacles to creativity. This fully updated third edition also includes two new chapters on the use of social media and creativity, and creativity and memes. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIncluding practical examples and research carried out by creative experts in the PR industry, the reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andy Green\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/28\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.16h x 6.14w x 0.76d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749456504\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 02\/01\/2010 pg. 109\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eAndy Green\u003c\/b\u003e runs his own public relations and marketing consulting firm. He teaches courses on creativity for many leading organizations. He is also the author of \u003ci\u003eEffective Personal Communication Skills for Public Relations\u003c\/i\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40120026234995,"sku":"9.78E+12","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_e4727c95-77f1-49a8-b3a5-00c402d62c57.jpg?v=1653662692","url":"https:\/\/bookstorenmore.com\/products\/creativity-in-public-relations-9780749456504","provider":"Bookstore N More","version":"1.0","type":"link"}