{"product_id":"customer-data-integration-reaching-a-single-version-of-the-truth-9780471916970","title":"Customer Data Integration: Reaching a Single Version of the Truth","description":"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dych  is to be complimented for her thoroughness in interviewing executives and presenting CDI.\u003cbr\u003e -Philip Kotler, S. C. Johnson\u003cbr\u003e \u003cbr\u003e Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University\u003cbr\u003e \u003cbr\u003e In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dych 's new book makes that job a lot easier than it has been.\u003cbr\u003e -Jack Trout, author, Differentiate or Die\u003cbr\u003e \u003cbr\u003e Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way.\u003cbr\u003e \u003cbr\u003e -Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business\u003cbr\u003e \u003cbr\u003e Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, \u003ci\u003eCustomer Data Integration\u003c\/i\u003e shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jill Dyché, Evan Levy\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 6.28w x 1.02d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780471916970\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJill Dyché\u003c\/b\u003e is a partner and cofounder of Baseline Consulting, a professional services firm that helps companies solve problems with data. She is an internationally recognized author, speaker, and business consultant, and a frequent lecturer and writer on the business value of technology. Jill is responsible for delivering key industry and client advisory services. Her two previous books were e-Data and The CRM Handbook, the authoritative guide to customer relationship management. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eEvan Levy\u003c\/b\u003e is a partner and cofounder of Baseline Consulting. In addition to his executive management responsibilities, Evan is actively involved in managing Baseline project teams and guiding client solutions delivery, as well as advising vendors and VC firms on emerging IT trends. He is a faculty member of The Data Warehousing Institute and a contributor to DM Review's Ask the Experts feature.\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Hardcover","offer_id":40011801788531,"sku":"9.78E+12","price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_cdba0256-c985-4d34-a77e-241831aa8622.jpg?v=1650490761","url":"https:\/\/bookstorenmore.com\/products\/customer-data-integration-reaching-a-single-version-of-the-truth-9780471916970","provider":"Bookstore N More","version":"1.0","type":"link"}