{"product_id":"customer-sense-how-the-5-senses-influence-buying-behavior-9781349344420","title":"Customer Sense: How the 5 Senses Influence Buying Behavior","description":"An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aradhna Krishna\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/23\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 185\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.64lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.43d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781349344420\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDr. Aradhna Krishna is the Dwight F. Benton Professor of Marketing at the Ross School of Business, University of Michigan, USA having previously served as a faculty member at Columbia University, New York University, and the National University of Singapore. Her work on investigating how consumers respond to changes in pricing, promotion, packaging, and branding has been cited in \u003cem\u003eThe New York Times, The Wall Street Journal, \u003c\/em\u003e the \u003cem\u003eChicago Tribune, \u003c\/em\u003e the \u003cem\u003eHuffington Post\u003c\/em\u003e, and on NPR. She has had numerous articles published in venues such as the \u003cem\u003eJournal of Consumer Research, Journal of Economic Theory, Journal of Consumer Psychology, Management Science, Journal of Retailing, Journal of Marketing, Journal of Experimental Psychology, \u003c\/em\u003e and the \u003cem\u003eHarvard Business Review\u003c\/em\u003e. She is the senior area editor for the \u003cem\u003eJournal of Consumer Psychology\u003c\/em\u003e and an area editor for \u003cem\u003eManagement Science\u003c\/em\u003e, and she sits on the editorial board of the \u003cem\u003eJournal of Marketing Research\u003c\/em\u003e as well as the \u003cem\u003eJournal of Consumer Research\u003c\/em\u003e. She has also worked with companies such as Best Buy, Procter \u0026amp; Gamble, Dell, and Hallmark. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Palgrave MacMillan","offers":[{"title":"Paperback","offer_id":44222936481907,"sku":"9.78135E+12","price":62.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_6190d920-b6ef-4e32-8396-18a32866e240.jpg?v=1768141032","url":"https:\/\/bookstorenmore.com\/products\/customer-sense-how-the-5-senses-influence-buying-behavior-9781349344420","provider":"Bookstore N More","version":"1.0","type":"link"}