{"product_id":"decoding-advertisments-9780714526157","title":"Decoding Advertisments","description":"A fascinating account of how the admen achieve their effects.?Stuart Hood \u003cp\u003e\u003c\/p\u003eThis book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions \u003ci\u003eseem\u003c\/i\u003e necessary. \u003cp\u003e\u003c\/p\u003eIf society is to be changed, this vicious circle of necessity and ideas must be broken. \u003ci\u003eDecoding Advertisements\u003c\/i\u003e is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an answer, but a set of tools which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda. \u003cp\u003e\u003c\/p\u003eOther books by Judith Williamson published by Marion Boyars are \u003ci\u003eConsuming Passions: the Dynamics of Popular Culture\u003c\/i\u003e and \u003ci\u003eDeadline at Dawn: Film Criticism 1980-1990\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Judith Williamson\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Marion Boyars Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/1994\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 180\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.48h x 7.12w x 0.44d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780714526157","brand":"Marion Boyars Publishers","offers":[{"title":"Paperback","offer_id":40104744353907,"sku":"9.78E+12","price":20.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_f90afc32-c7b1-419d-a921-aa00691f4ac5.jpg?v=1653229601","url":"https:\/\/bookstorenmore.com\/products\/decoding-advertisments-9780714526157","provider":"Bookstore N More","version":"1.0","type":"link"}