{"product_id":"develop-your-marketing-skills-9780749462246","title":"Develop Your Marketing Skills","description":"\u003cp\u003e\u003ci\u003e\u003cb\u003eDevelop Your Marketing Skills\u003c\/b\u003e\u003c\/i\u003e is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWith many of the issues discussed being at the cutting edge of marketing research and practice, \u003ci\u003e\u003cb\u003e Develop Your Marketing\u003c\/b\u003e\u003c\/i\u003e \u003ci\u003e\u003cb\u003eSkills\u003c\/b\u003e\u003c\/i\u003e is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Neil Richardson, Ruth M. Gosnay\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.66h x 6.70w x 0.47d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749462246\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eRuth Gosnay\u003c\/b\u003e teaches at Leeds Business School in the UK. She has extensive experience working for household names in various marketing roles. \u003cb\u003eNeil Richardson\u003c\/b\u003e teaches at Leeds Business School in the UK. He has private sector experience in sales, marketing and customer service.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40120027152499,"sku":"9.78E+12","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_308557dd-8ad9-4b1f-ae17-d6bdb06190b3.jpg?v=1653662733","url":"https:\/\/bookstorenmore.com\/products\/develop-your-marketing-skills-9780749462246","provider":"Bookstore N More","version":"1.0","type":"link"}