{"product_id":"developing-new-food-products-for-a-changing-marketplace-9780849328336","title":"Developing New Food Products for a Changing Marketplace","description":"Written by world class authorities, this volume discusses formulation, sensory, and consumer testing, package design, commercial production, and product launch and marketing. Offering the same caliber of information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying and measuring consumer desires, engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts. Applying insights from real life experience, contributors probe the retail environment, covering optimization, sensory analysis, package design, and the increasingly important role of the research chef or culinologist(TM) in providing the basic recipe.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Aaron L. Brody\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/05\/2007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 612\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 6.62w x 1.44d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780849328336\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eAaron L Brody (President \u0026amp; CEO, Packaging\/Brody, Inc., Duluth, Georgia, USA) (Author), John B Lord (Saint Joseph's University, Philadelphia, Pennsylvania, USA) (Edited by)\u003cbr\u003e\u003c\/p\u003e","brand":"CRC Press","offers":[{"title":"Hardcover","offer_id":43219259457651,"sku":"9.78085E+12","price":254.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_4856e29d-3841-400b-b955-31725d1d92ae.jpg?v=1753533304","url":"https:\/\/bookstorenmore.com\/products\/developing-new-food-products-for-a-changing-marketplace-9780849328336","provider":"Bookstore N More","version":"1.0","type":"link"}