{"product_id":"effective-media-relations-how-to-get-results-9780749443801","title":"Effective Media Relations: How to Get Results","description":"\u003cp\u003eThe power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn this third edition of \u003ci\u003eEffective Media Relations\u003c\/i\u003e, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIn Part 1\u003c\/b\u003e, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIn Part 2\u003c\/b\u003e, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eIn Part 3\u003c\/b\u003e Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eEffective Media Relations\u003c\/i\u003e will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Bland, Alison Theaker, David Wragg\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/28\/2005\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.12w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749443801\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eMichael Bland \u003c\/b\u003eis a corporate communications consultant.\u003c\/p\u003e \u003cb\u003eAlison Theaker \u003c\/b\u003eworked in in-house PR for eight years. Since 1990 he has taught at Leeds Metropolitan University.\u003cb\u003eDavid Wragg \u003c\/b\u003eis an independent consultant.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40406480420979,"sku":"9.78E+12","price":52.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_a6d8c13a-d818-403c-9f94-81e5a89a8ced.jpg?v=1662041183","url":"https:\/\/bookstorenmore.com\/products\/effective-media-relations-how-to-get-results-9780749443801","provider":"Bookstore N More","version":"1.0","type":"link"}