{"product_id":"elements-of-pharmaceutical-pricing-9780789003348","title":"Elements of Pharmaceutical Pricing","description":"Elements of Pharmaceutical Pricing shows account managers, product managers, marketing researchers, and other practitioners in the pharmaceutical industry how to improve your marketing and pricing skills. By describing the process for reaching pricing decisions and clarifying the environment of pharmaceutical marketing, this book demystifies the area of pharmaceutical pricing and shows how to use prices to capture the value of products instead of lowering their value. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e E. M. (Mick) Kolassa\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e CRC Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/03\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 130\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.29d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780789003348","brand":"CRC Press","offers":[{"title":"Paperback","offer_id":43197310140531,"sku":"9.78079E+12","price":67.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_1c4386d1-6cc6-4812-9bc8-0f9de7672057.jpg?v=1752664815","url":"https:\/\/bookstorenmore.com\/products\/elements-of-pharmaceutical-pricing-9780789003348","provider":"Bookstore N More","version":"1.0","type":"link"}