{"product_id":"employee-engagement-communication-research-measurement-strategy-action-9780749466824","title":"Employee Engagement \u0026 Communication Research: Measurement, Strategy \u0026 Action","description":"There's a well-known saying: what doesn't get measured doesn't get done. So it is no surprise that communicators, human resource and change managers and other professionals recognise the need to measure and evaluate their work, particularly its worth to their organization and seek the most effective ways to achieve this. Whether you're already involved in research, planning your first project or commissioning an external research company, \u003cb\u003e\u003ci\u003eEmployee Engagement and Communication\u003c\/i\u003e\u003c\/b\u003e \u003cb\u003e\u003ci\u003eResearch\u003c\/i\u003e\u003c\/b\u003e covers everything you need to know in order to conduct robust, reliable research. Whether it's a full-scale employee survey or research focusing on a particular subject area such as communication, engagement, change or corporate social responsibility, \u003cb\u003e\u003ci\u003eEmployee Engagement and Communication Research\u003c\/i\u003e\u003c\/b\u003e is your essential guide covering all the tools, strategy and actions to make your project a success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Susan Walker\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/27\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.87lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.13h x 6.30w x 0.56d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749466824\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSusan Walker, \u003c\/b\u003e a leading figure in engagement and communication measurement, directed blue chip and public sector organization surveys as head of Human Resource Research with the international research firm MORI. She developed new approaches to interpreting and understanding results to drive action forward and now runs her own business. Her specialist work in researching the impact of internal communication made her the foremost UK expert in this field. Her contribution has been recognized by Fellowship of the Institute of Internal Communication (IoIC) and she is an Accredited Business Communicator (IABC).\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":44006482542707,"sku":"9.78075E+12","price":80.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/files\/img_70a6bc94-204d-4031-a2cf-28171bb8fbcf.jpg?v=1761048746","url":"https:\/\/bookstorenmore.com\/products\/employee-engagement-communication-research-measurement-strategy-action-9780749466824","provider":"Bookstore N More","version":"1.0","type":"link"}