{"product_id":"entrepreneurial-intensity-sustainable-advantages-for-individuals-organizations-and-societies-9780899309750","title":"Entrepreneurial Intensity: Sustainable Advantages for Individuals, Organizations, and Societies","description":"\u003cp\u003eThe concept of entrepreneurial intensity captures how entrepreneurship fluctuates by degree and frequency, and how it applies to personal well-being, organizational performance, and the quality of societal life. Morris develops his ideas by challenging the 13 leading myths about entrepreneurship while integrating many diverse perspectives on them. Readers will find in the EI concept a new way of examining and understanding the entrepreneurial process and strategies for fostering entrepreneuriship. Rigorously grounded in research, this book is an important resource for the academic community and for business professionals. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEntrepreneurship is a subject that has come into vogue rapidly. Governments are trying to foster it, individuals are practicing it in unprecedented numbers, and large organizations are desperately trying to return to their own entrepreneurial roots. Colleges and universities, in response, are now teaching courses on entrepreneurship, and are establishing programs devoted to it. Morris explores this new interest in entrepreneurship, why it matters, and how it can be encouraged. Many controversies and unresolved issues abound such as the basic questions: how should entrepreneurship be defined? and what will its role be in the future?. Morris examines the issues in-depth and gives readers a comprehensive summary of what entrepreneurship means for today's business organizations, their people, and society.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michael Morris\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Publishing PLC\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/12\/1998\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.07lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.50h x 6.42w x 0.80d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780899309750\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMICHAEL MORRIS is currently Visiting Professor of Marketing at Georgetown University, after holding the position of Donald Gordon Professor of Entrepreneurship at the University of Cape Town, South Africa. Morris is a founder and Managing Director of PenteVision, an international consulting and executive development firm, and has been personally involved in two entrepreneurial startups. He is author of more than 60 articles published in academic journals and author or coauthor of three books, among them \u003ci\u003eMarket-Oriented Pricing: Strategies for Management\u003c\/i\u003e (Quorum, 1990).\u003c\/p\u003e\u003cbr\u003e","brand":"Bloomsbury Publishing PLC","offers":[{"title":"Hardcover","offer_id":40930198225011,"sku":"9.7809E+12","price":179.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_77bb4b9e-c75b-43d2-a86c-374ebc9951c4.jpg?v=1692709016","url":"https:\/\/bookstorenmore.com\/products\/entrepreneurial-intensity-sustainable-advantages-for-individuals-organizations-and-societies-9780899309750","provider":"Bookstore N More","version":"1.0","type":"link"}