{"product_id":"essentials-of-mass-communication-theory-9780803973572","title":"Essentials of Mass Communication Theory","description":"\u003cp\u003eThis comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication. \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Berger\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Sage Publications, Inc\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/05\/1995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.46w x 0.55d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780803973572\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eBerger, Arthur Asa:\u003c\/i\u003e\u003c\/b\u003e - \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eArthur Asa Berger\u003c\/strong\u003e is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of \u003cem\u003eMedia and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010).\u003c\/em\u003e He has also written a number of academic mysteries such as\u003cem\u003e Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) \u003c\/em\u003eand \u003cem\u003eMistake in Identity: A Cultural Studies Murder Mystery (2005).\u003c\/em\u003e His books have been translated into eight languages and thirteen of his books have been translated into Chinese.\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eBerger:\u003c\/i\u003e\u003c\/b\u003e - \u003cp\u003e\u003cstrong\u003eArthur Asa Berger\u003c\/strong\u003e is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has published more than 100 articles, numerous book reviews, and more than 60 books. Among his latest books are the third edition of \u003cem\u003eMedia and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (2013), The Academic Writer's Toolkit: A User's Manual (2008), What Objects Mean: An Introduction to Material Culture (2009), Bali Tourism (2013), Tourism in Japan: An Ethno-Semiotic Analysis (2010), The Culture Theorist's Book of Quotations (2010), and The Objects of Our Affection: Semiotics and Consumer Culture (2010).\u003c\/em\u003e He has also written a number of academic mysteries such as\u003cem\u003e Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory (2003) \u003c\/em\u003eand \u003cem\u003eMistake in Identity: A Cultural Studies Murder Mystery (2005).\u003c\/em\u003e His books have been translated into eight languages and thirteen of his books have been translated into Chinese.\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Sage Publications, Inc","offers":[{"title":"Paperback","offer_id":40139370627187,"sku":"9.78E+12","price":61.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_2192d87a-3ab0-4f65-a3c3-554932817a2d.jpg?v=1654434947","url":"https:\/\/bookstorenmore.com\/products\/essentials-of-mass-communication-theory-9780803973572","provider":"Bookstore N More","version":"1.0","type":"link"}