{"product_id":"event-sponsorship-and-fundraising-an-advanced-guide-9780749480929","title":"Event Sponsorship and Fundraising: An Advanced Guide","description":"\u003cp\u003eSecuring sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. \u003cb\u003e\u003ci\u003eEvent Sponsorship and Fundraising\u003c\/i\u003e\u003c\/b\u003e explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eEvent Sponsorship and Fundraising\u003c\/i\u003e\u003c\/b\u003e places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tom Lunt, Eva Nicotra\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/27\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.78d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749480929\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTom Lunt\u003c\/b\u003e is the Programme Leader for International Events Management at the University of Surrey. He is former senior lecturer at London Metropolitan University and spent nine years working in fundraising events with organizations such as Christian Aid and the Royal Star \u0026amp; Garter Home for disabled servicemen and women.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEva Nicotra\u003c\/b\u003e is Senior Lecturer at London Metropolitan University, teaching event planning, events marketing and sponsorship, and live music events promotion. She is an accomplished events and music industry professional and previously ran her own events management company for live events, charity fundraisers, concerts and festivals.\u003c\/p\u003e\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40121788072051,"sku":"9.78E+12","price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_bc8f6ed9-4b2e-4d6b-85cf-bfcda9ecc417.jpg?v=1653747704","url":"https:\/\/bookstorenmore.com\/products\/event-sponsorship-and-fundraising-an-advanced-guide-9780749480929","provider":"Bookstore N More","version":"1.0","type":"link"}