{"product_id":"field-visual-merchandising-strategy-developing-a-national-in-store-strategy-using-a-merchandising-service-organization-9780749472641","title":"Field Visual Merchandising Strategy: Developing a National In-Store Strategy Using a Merchandising Service Organization","description":"\u003cp\u003eThe retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. \u003cb\u003e\u003ci\u003eField Visual Merchandising Strategy\u003c\/i\u003e\u003c\/b\u003e is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIdeal for retail marketers, visual merchandisers, merchandising managers and brand managers, \u003cb\u003e\u003ci\u003eField Visual Merchandising Strategy\u003c\/i\u003e\u003c\/b\u003e uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul J. Russell\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/27\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.60d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749472641\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003ePaul J Russell \u003c\/b\u003eis a results-oriented visual merchandising and retail-marketing executive, with a comprehensive background in developing and executing integrated consumer-focused programmes for manufacturers such as Williamson-Dickie Clothing MFG, Adidas America and Reebok International. He has developed award-winning concepts for Super Bowl XXXI, The Reebok Cup and the Olympic Games and has provided consulting services to speciality retailers such as Universal Studios, Hansgrohe Inc, Jos A Bank Clothiers and Britches of Georgetown. Paul serves on the Manufacturers Advisory Council for the World Alliance for Retail Excellence and Standards.\u003cbr\u003e\u003c\/p\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40524065800307,"sku":"9.78075E+12","price":44.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_64570cbf-ed43-43c6-a2bd-ee8732c8c90f.jpg?v=1666185624","url":"https:\/\/bookstorenmore.com\/products\/field-visual-merchandising-strategy-developing-a-national-in-store-strategy-using-a-merchandising-service-organization-9780749472641","provider":"Bookstore N More","version":"1.0","type":"link"}