{"product_id":"flock-and-flow-predicting-and-managing-change-in-a-dynamic-marketplace-9780253347596","title":"Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace","description":"\u003cp\u003eIs it possible any longer to read markets fast enough to respond to them? A world of discrete parts is now one interconnected web of ceaseless calculation and response. Marketing has become a thing of speed and turbulence, with all the players moving simultaneously.\u003c\/p\u003e\u003cp\u003eFor marketing guru Grant McCracken, the key to success in this dynamic new marketplace is to find a way to slow the world down. And McCracken believes he has the solution. It begins with understanding the mechanics at work today. He says, Complexity has a theory. Commotion has a pattern. Dynamism has a system. We can continue to live by damage control, or we can change the way we play the game. To survive our own world of collision and speed, marketers need to see the world as flocks and flows.\u003c\/p\u003e\u003cp\u003eIn this exciting new book, McCracken deploys complex adaptive theory to track the movement of trends and new groupings of consumers. He shows how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes. McCracken's sage and witty advice could not come at a better time. His book will be a valuable aid for anyone trying to keep up with marketplace changes in our rapidly evolving world.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Grant David McCracken\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Indiana University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/16\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.34h x 6.34w x 0.89d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780253347596\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eGrant McCracken has been the director of the Institute of Contemporary Culture and a senior lecturer at the Harvard Business School. Now a member of the branding cultures laboratory at MIT, he has authored several books, including Culture and Consumption II (IUP, 2005), Big Hair (1996), Culture and Consumption (IUP, 1990), and Transformation (IUP, forthcoming). He has been a consultant for many corporations, including the Coca-Cola Company, IKEA, Chrysler, Kraft, and Kimberly Clark. He lives in Rowayton, Connecticut.\u003c\/p\u003e\u003cbr\u003e","brand":"Indiana University Press","offers":[{"title":"Hardcover","offer_id":40262046285939,"sku":"9.78025E+12","price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_902be3b4-cf65-4744-91bd-45c90075fe1d.jpg?v=1657634485","url":"https:\/\/bookstorenmore.com\/products\/flock-and-flow-predicting-and-managing-change-in-a-dynamic-marketplace-9780253347596","provider":"Bookstore N More","version":"1.0","type":"link"}