{"product_id":"focus-group-discussions-9780199856169","title":"Focus Group Discussions","description":"\u003cp\u003e\u003cstrong\u003eThe \u003cem\u003eUnderstanding Research\u003c\/em\u003e series focuses on the process of writing up social research. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe series is broken down into three categories: \u003cem\u003eUnderstanding Statistics, Understanding Measurement\u003c\/em\u003e, and\u003cem\u003e Understanding Qualitative Research\u003c\/em\u003e. The books provide researchers with guides to understanding, writing, and evaluating social research. Each volume demonstrates how research should be represented, including how to write up the methodology as well as the research findings. Each volume also reviews how to appropriately evaluate published research.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFocus Group Discussions\u003c\/em\u003e address the challenges associated with conducting and writing focus group research. It provides detailed guidance on the practical and theoretical considerations in conducting focus group discussions including: designing the discussion guide, recruiting participants, training a field team, moderating techniques, and ethical considerations.\u003c\/p\u003e\n\u003cp\u003eMonique Hennink describes how a methodology section is read and evaluated by others, such as journal reviewers or thesis advisors. She provides readers with guidance on specific aspects of presenting research findings, such as structuring narrative accounts, developing an argument, using quotations, reporting focus group interaction, visual presentation formats, and strategies for grounding study results.\u003c\/p\u003e\n\u003cp\u003eShe describes the challenges in assessing focus groups and details practical strategies for assessing scientific rigor.\u003c\/p\u003e\n\u003cp\u003eThe book includes case study examples of field research across a range of disciplines and international contexts. Hennink concludes the volume with an overview of current debates relating to the evaluation of qualitative research, suggesting ways to critique the research design, methodology\u003cbr\u003eand results of focus group research.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Monique M. Hennink\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/14\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 230\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.65lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.52d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780199856169\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMonique M. Hennink, Ph.D., Associate Professor at the Rollins School of Public Health, Emory University. Her research focuses on social, cultural and contextual influences on health behavior and behavior change, particularly in developing country settings and amongst minority populations. She teaches graduate courses in qualitative research methods and leads research training workshops worldwide.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Paperback","offer_id":39937665237107,"sku":"0199856168","price":98.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_f25a3a2a-1068-426b-a912-3bf20699cd47.jpg?v=1647995299","url":"https:\/\/bookstorenmore.com\/products\/focus-group-discussions-9780199856169","provider":"Bookstore N More","version":"1.0","type":"link"}