{"product_id":"food-promotion-to-children-9798889952084","title":"Food Promotion to Children","description":"\u003cp\u003eMarketers do not direct food advertisements at children only. Rather, they try to capture attention of general-audience (child-audience and adult-audience both) as sometimes older children and adults also watch programs appeared on children's\u003c\/p\u003e\u003cp\u003etelevision networks . Therefore, on comparing the nature of themes\/appeals used in food advertisements directed at audience of different age groups, it is found that the most frequently used appeals in commercials aimed at children are\u003c\/p\u003e\u003cp\u003eplay, action-adventure, fun, courage, affection for animals and collecting . Whereas, commercials aimed at teenagers are found to use appeals of being modern, being cool, seizing opportunities, having the best, belonging to a group and energy. Similarly, appeals of convenience, financial security, health, tidiness, love, physical attractiveness, having natural, self-esteem and career were found to be used\u003c\/p\u003e\u003cp\u003efrequently in television food advertisements targeted at general-audience.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jyoti Vohra\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Self Publisher\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/25\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 236\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798889952084","brand":"Self Publisher","offers":[{"title":"Paperback","offer_id":40878691221619,"sku":"9.79889E+12","price":37.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_28fe079e-b61a-4b3f-b930-7f558df93d1a.jpg?v=1689082555","url":"https:\/\/bookstorenmore.com\/products\/food-promotion-to-children-9798889952084","provider":"Bookstore N More","version":"1.0","type":"link"}