{"product_id":"free-trade-nation-commerce-consumption-and-civil-society-in-modern-britain-9780199567324","title":"Free Trade Nation: Commerce, Consumption, and Civil Society in Modern Britain","description":"One of Britain's defining contributions to the modern world, Free Trade united civil society and commerce and gave birth to consumer power. In this book, Frank Trentmann shows how the doctrine of Free Trade contributed to the growth of a democratic culture in Britain--and how it fell apart. \u003cp\u003e\u003c\/p\u003e Far from the cold economic doctrine of today, in an earlier battle over globalization Free Trade was a passionately held ideal, central to public life and national identity. Free Trade inspired popular entertainment and advertising, in seaside resorts, shows, and shopping streets. It mobilized an\u003cbr\u003ealliance of elites and the people, businessmen and working-class women, imperialists and internationalists. \u003cem\u003eFree Trade Nation\u003c\/em\u003e follows the creation of this culture in nineteenth-century Britain, and its subsequent unraveling in the First World War and the depression of the 1930s, when consumers and\u003cbr\u003einternationalists, labor and business now attacked it for sacrificing international stability and domestic welfare at the temple of cheapness. These successful attacks marked the end of a defining chapter in history. The popular culture of Free Trade was never to return. \u003cp\u003e\u003c\/p\u003e For anyone interested in the current problem of globalization, this book offers a vivid and thought-provoking perspective on the success and failure of Free Trade. For champions of trade liberalization, it is a reminder that culture, ethics and popular communication matter just as much as sound\u003cbr\u003eeconomics. Believers in Fair Trade, by contrast, will be surprised to learn that in the past it was Free Trade, not Fair Trade, that was seen to stand for values such as democracy, justice, and peace.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frank Trentmann\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/05\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 464\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.10w x 1.40d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780199567324\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eFrank Trentmann\u003c\/strong\u003e is Professor of History at Birkbeck College, University of London, and Fernand Braudel Senior Fellow at the European University Institute, Florence. He has publised widely on modern economic history, most recently \u003cem\u003eBeyond Sovereignty: Britain, Empire and Transnationalism\u003c\/em\u003e (2007, with\u003cbr\u003eKevin Grant and Philippa Levine) and \u003cem\u003eConsuming Cultures, Global Perspectives\u003c\/em\u003e (2006, with John Brewer).\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThis title is not returnable\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Paperback","offer_id":40435096125555,"sku":"9.7802E+12","price":91.42,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_318a91eb-9fa1-414a-a7b1-1aac639c67b8.jpg?v=1663076848","url":"https:\/\/bookstorenmore.com\/products\/free-trade-nation-commerce-consumption-and-civil-society-in-modern-britain-9780199567324","provider":"Bookstore N More","version":"1.0","type":"link"}