{"product_id":"gamification-for-business-why-innovators-and-changemakers-use-games-to-break-down-silos-drive-engagement-and-build-trust-9780749484323","title":"Gamification for Business: Why Innovators and Changemakers Use Games to Break Down Silos, Drive Engagement and Build Trust","description":"\u003cp\u003e\u003ci\u003e\u003cb\u003eGamification for Business\u003c\/b\u003e \u003c\/i\u003eshows how games and game-based design can be used to effectively tackle business challenges and improve organizational performance. From siloed working and information overload to the clash between ongoing operations and innovation, this book shows how to identify what type of game is best suited to each business issue. With guidance on online games, simulations, event-based games and gamified training, this book ensures that business leaders and senior decision makers feel confident in their ability to assess the opportunities of each type of gamification for their business. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIncluding case studies from more than 20 organizations who have implemented a game-based solution, this book outlines the business issue in each company and the aim of the game, the impact the game had and key learning points to help readers implement a similar type of game in their own business. Based on extensive research into the effectiveness of games and real-world examples from companies who have experienced the benefits of serious games and design thinking, \u003ci\u003e\u003cb\u003eGamification for Business \u003c\/b\u003e\u003c\/i\u003eis essential reading for all business professionals looking to improve employee motivation, boost engagement, create a cohesive team environment and facilitate innovation in their company for improved business performance.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sune Gudiksen, Jake Inlove\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/25\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.33lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.87d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749484323\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSune Gudiksen\u003c\/b\u003e is associate professor in design and innovation management at Design School Kolding, Denmark. He has a PhD in co-creation through game tools and is the co-founder of GameBridges, a company that focuses on improving business innovation and performance through games. Gudiksen is also the founder of the Biz Games community platform. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJake Inlove\u003c\/b\u003e is the co-founder of GameBridges where he is also the game designer and illustrator. He is also an innovation consultant.\u003c\/p\u003e\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Paperback","offer_id":40463825305715,"sku":"9.78E+12","price":80.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_762c73d2-0d31-41cd-80b5-c6a760af5b22.jpg?v=1663940660","url":"https:\/\/bookstorenmore.com\/products\/gamification-for-business-why-innovators-and-changemakers-use-games-to-break-down-silos-drive-engagement-and-build-trust-9780749484323","provider":"Bookstore N More","version":"1.0","type":"link"}