{"product_id":"golden-arches-east-mcdonalds-in-east-asia-second-edition-9780804749886","title":"Golden Arches East: McDonald's in East Asia, Second Edition","description":"McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--\u003ci\u003eGolden Arches East\u003c\/i\u003e argues that McDonald's has largely become divorced from its American roots and become a local institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: \u003ci\u003eGolden Arches East\u003c\/i\u003e is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one. --Nicholas Kristof, \u003ci\u003eNew York Times Book Review\u003c\/i\u003e This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies. --Joseph Bosco, \u003ci\u003eChina Journal\u003c\/i\u003e The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life. --Paul Noguchi, \u003ci\u003eJournal of Asian Studies\u003c\/i\u003e Here is the rare academic study that belongs in every library.--\u003ci\u003eLibrary Journal\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e James L. Watson\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Stanford University Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/13\/2006\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 6.04w x 0.98d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780804749886\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJames L. Watson is Fairbank Professor of Chinese Society and Professor of Anthropology at Harvard University.\u003cbr\u003e\u003c\/p\u003e","brand":"Stanford University Press","offers":[{"title":"Hardcover","offer_id":40141673463923,"sku":"9.78E+12","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_e71d2335-e164-4267-a21a-d2a6d72ae85f.jpg?v=1654521300","url":"https:\/\/bookstorenmore.com\/products\/golden-arches-east-mcdonalds-in-east-asia-second-edition-9780804749886","provider":"Bookstore N More","version":"1.0","type":"link"}