{"product_id":"google-advertising-tools-9780596155797","title":"Google Advertising Tools","description":"\u003cp\u003eWith this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money. \u003cbr\u003e\u003cbr\u003eYou'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. \u003ci\u003eGoogle Advertising Tools\u003c\/i\u003e focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn how to create effective campaign plans for your website\u003c\/li\u003e\n\u003cli\u003eUnderstand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)\u003c\/li\u003e\n\u003cli\u003eDrive traffic to your website and make money as an advertising host\u003c\/li\u003e\n\u003cli\u003eAdd AdSense code and Google search to your site\u003c\/li\u003e\n\u003cli\u003eLearn how content, search, and referral ads perform\u003c\/li\u003e\n\u003cli\u003eCreate and edit AdWord campaigns\u003c\/li\u003e\n\u003cli\u003eMonitor AdWords activity and improve your campaign's performance\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Harold Davis\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/15\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 430\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.24lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.14h x 7.08w x 0.93d\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780596155797\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 05\/01\/2010 pg. 127\u003cbr\u003e\u003cp\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eHarold Davis is the author of more than thirty books on a wide range of topics from art and photography to computer programming and the Internet. He has been a professional photographer, lawyer, software developer, enterprise consultant, and the chief technology officer for an Internet startup.\u003cbr\u003e\u003c\/p\u003e","brand":"O'Reilly Media","offers":[{"title":"Paperback","offer_id":40067342008435,"sku":"9.78E+12","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/9255\/0515\/products\/img_a9010a2e-4887-4f9b-8107-57daac676af6.jpg?v=1651846555","url":"https:\/\/bookstorenmore.com\/products\/google-advertising-tools-9780596155797","provider":"Bookstore N More","version":"1.0","type":"link"}